Kansas City Public Health Anti-AIDS Stigmatism Campaign
ABOUT THIS PROJECT
The city of Kansas City and the Health Department needed a look and a voice to their project to bring awareness to the stigma HIV and AIDS has in the community. RICH|DESIGNS wanted to give them a look that told a story and brought a human element to the campaign. Focusing on giving a "face" to those that are affected as well as those who are fighting against the stigma that many peolple and families of those with AIDS and HIV face.
The project included posters, hand cards, magazine ads, bus posters, and billboards.